4 tips for embedding a culture of creativity by Duncan Wardle

4 tips for embedding a culture of creativity by Duncan Wardle

1. Give permission to fail: Innovation means taking risks. But the people on your team aren’t going to take any real risks unless you actively encourage them to.

2. Don’t shy away from digital transformation: Technology gives us the time and the space to think, to be imaginative, curious, and intuitive. And it can even be a powerful tool for creativity in itself.

3. Live your customer’s journey: Innovation should always begin with empathy for your customer. By living in your customer’s shoes (even if it’s just for a day), you’ll discover their biggest pain points.

4. And finally, hold yourself accountable: People learn by doing, not by listening. To foster a culture of innovation that goes beyond inspiration, you need to put your learnings into practice.